How To Run A Refill Shop: Launch A Rewards Program...
This is the second post in our series on How To Run A Refill Shop. If you’re just getting started, be sure to check out our first post — Start Your Own Refill Shop — for the very basics.
It's important to reward loyal repeat customers that support your small business. At some point, you'll probably want to try a rewards program, as it's a great way to promote customer loyalty and increase customer retention.
There are many types of reward programs out there from old school punch cards to digital programs, but lean into feedback from your refilling customers and figure out what they are really after in terms of rewards.
Some reward options include...
- Point Systems
- Cash Back Options
- Membership With Perks
- Spend Money, To Get Money Off
- Give A Punch Per Visit & Reward On Certain Visits
Your POS system likely has a built-in rewards program, or a third party app that's built to work with it. For example... here is info on Square's native loyalty program, loyalty programs in the Square App Store, as well as loyalty programs in the Shopify App Store. For more, check out our recent post on POS Systems.
At Re-Up Refills, we decided to go old school, and went with a classic, physical rewards punch card.
We did this rather than using an app because it was simple, less tech oriented, and a little more affordable (reward programs usually cost a lot of money).
See You At The Shop,The Re-Up Refills Team : )
